Blink Identity is dedicated to building identity in motion technology that identifies people as they walk past a sensor at full walking speed, enabling frictionless identification for convenient, rapid access and security for a variety of applications.

Consumers are starting to pay attention to the way their data is used, and their concerns are being taken seriously by companies and governments around the world. At Blink Identity, respect for user privacy is part of our culture and strategy and has been from day one. It's mostly common sense - these are the questions we ask ourselves as part of everything we do.


 

Are we being ethical?

Just because you can do something doesn't mean you should. Advances in technology are always faster than the ability of people to adapt and adjust to them. Years ago, we started asking ourselves if we were using our technology super powers for good, and we continue to self reflect on how we use identity technology today. Our team not only builds products, we use them, too - and we know how we want our data to be used. We ask - "how would we feel if this product was discussed on the front page of the New York Times?" and we don't move forward unless we like the answer.

 

 

Are we being transparent?

We have all clicked "Accept" on a button without reading the terms and conditions, and then wondered what we just agreed to. That doesn't feel good. Blink Identity always communicates clearly what personal information we are collecting, how it will be used and why we need it. Our goal is to create win/win agreements so the consumer providing the information feels they are getting something of equal value in exchange. 

 

 

Are we being responsible?

Yes. First, we delete data that does not have an agreed upon business use. We don't have to protect data that we don't have. Some of our systems store personal data, and that means we have a responsibility to protect that data. The more data and the wider its use, the more difficult this becomes. We have an active policy that defines retention policies for each data type and need to review the policy regularly.

 

 

Are we being respectful?

Consumers need to be able to trust that their data is being used appropriately and that they retain control of its use. We always respect terms of service of our partners and data sources and ensure that user controls such as delete propagation are in place.